A Panionfor everydestination

If people already ask you what to do, you're probably already a Panion.

adventures

Recommended by real people

Every recommendation comes from a Panion who's actually been. Locals, hosts, guides, friends-of-friends. Humans you can put a name and face to.

Tourists looking out at a fjord
Northern lights over a road

Become a Panion today!

Got a city you love? An Airbnb you host? A region you know like the back of your hand? Be the Panion. Curate your favourite spots, share your link, and earn from every booking. You earn the same whatever someone books — so you only ever recommend the places you genuinely rate. Free to join, no targets, no quotas.

Make your list in minutes: pick the spots you actually love.

Share your link anywhere: welcome books, bios, fridges, group chats.

Earn while you sleep: every booking through your link puts cash in your pocket.

A family enjoying a fjord view, marked by a Panion pin

Frequently asked questions

Everything you need to know about how Panion works for adventurers and Panions alike.

About Panion

What is Panion?
Panion is the network for people who know places. You curate your favourite spots, get a personal page and a link to share, and earn when travellers book through you. Every recommendation has a real human's name and face on it. No algorithms, no faceless brands.
Why isn't this just another booking site?
Because nobody trusts a faceless website anymore. Travellers want a recommendation from someone who's actually been. Panion is built so every link, every list, and every page traces back to a real person you can put a face to.
Is Panion only for tour guides?
No. The strongest Panions are usually regular people. Airbnb hosts, locals who love their city, expats, friends who always plan the trip, restaurant owners. If you'd already recommend it to a friend, you can be a Panion.
Where does Panion work?
We're starting in Norway, where the network is strongest, and growing from there. If you've got local knowledge somewhere else and want to be one of the first Panions in your spot, get in touch.

For Panions

How do I become a Panion?
Sign up free, pick the spots and experiences you actually recommend, and we'll give you a personal page with a link and QR code. Stick it in your welcome book, your bio, your group chat, wherever your friends and guests already find you.
How much do I earn?
Around 10-20% of every booking that comes through your link, depending on the activity. We track it in real time, and you get paid monthly. No targets, no minimums. Only earn when someone you sent actually books.
Do I have to sell anything?
Nope. The whole point is that you're not selling. You're just sharing what you'd recommend anyway. Panion is your wingman: we handle the booking and the payout, you stay yourself.
Can companies be Panions?
Yes, but only if there's a real person fronting the recommendations. Hotels, hostels, even tour operators. The Panion page belongs to a human at the company, not the company itself. Faces convert, logos don't.
How long does my referral last?
30 days from the visitor's first touch with your profile or board. Anything they book on panion.travel in that window is credited to you, even if they leave your board and book something else. An earlier referral from another Panion is not overwritten.
Do I earn on bookings the customer makes later, from Panion's emails?
Yes, within the same 30 days. After that, credit goes to whoever's recommendations the email contains.

For tour operators

Where does the purchase happen?
On panion.travel, on your own product page with Panion's checkout. Payment settles straight into a merchant account in your name with our payment partner SagaPay (Surfboard Payments). Panion's commission is split off at settlement, so there is no invoicing between us. To set up the merchant account, a signatory at your company signs the agreement and provides payout bank details; it is usually live within a day of that.
How do you track which Panion earns the commission?
First touch, for 30 days. When a visitor arrives through a Panion's profile or recommendation, that Panion is credited for anything the visitor books on panion.travel in the following 30 days, even if they browse other experiences first. Panion pays the Panions from its own share; you never handle that side.
Can we open and close sales on our own terms?
Yes. You pause or resume any product at any time from your dashboard, with immediate effect. If you pause, we can keep the page visible but not bookable if you prefer that for search reasons.
Can we control who recommends our products?
By default every Panion on the platform can recommend them. Commission is set per product and can also be set per Panion, and we can exclude an individual Panion from a product on request.
What does it cost?
Listing is free. You pay a commission on completed sales, at a level you set, never on views or clicks. The higher the commission, the more the Panions push your product. Panion typically passes two thirds of the commission to the Panion who made the recommendation and keeps one third.
We use iTicket, Bokun or another booking system. How much work is the setup?
Very little. Connect your booking system to Panion. For iTicket, create a booking channel of the external type "OCTO Open API" under Sales and Distribution, assign the products, and send us the API key. Bokun and others connect from your Panion dashboard. Availability, prices and tickets then come straight from your system, with nothing to maintain on our side or yours.
Who earns the commission on bookings from your after-sales emails?
The commission follows the customer. If a Panion brought the customer, that Panion is credited for any further booking the customer makes through Panion within the 30 days, including from our after-sales emails. Your own products are never commissioned in those emails, and we never re-recommend what the customer just bought.

For travellers

How does booking work?
You arrive on a Panion's page through their link or QR code, pick what looks good, and book through Panion's own checkout. Pay by card, Apple Pay or Google Pay through our payment partner SagaPay. Your tickets and confirmation arrive by email from Panion straight away, and the booking goes directly into the operator's own booking system. Same process as any booking site, except a real person stood behind the recommendation.
What if I need to cancel?
Cancellation policies are set by each operator and shown clearly before you book. Refunds go back to your original payment method under the operator's policy, usually a full refund if cancelled at least 24-48 hours in advance.
How do I find a Panion?
Most of the time, they find you. Your Airbnb host hands you their link. A friend shares theirs before your trip. The host of the place you booked has a QR code in the welcome book. Eventually we'll have a public directory; for now, the magic is in the personal hand-off.

Still have questions? Drop us a line.